PROTON COLLABORATES WITH GRAB MALAYSIA TO ENHANCE E-HAILING VEHICLE ACCESS
-
Partnership with e-hailing pioneer helps drive participation in ride sharing industry
-
“Saga Power Up for Grab Drivers” gives exclusive perks to Grab driver-partners
SUBANG JAYA, 25 October 2024 – National carmaker PROTON today signed a Memorandum of Agreement (MoA) with Grab Malaysia to enhance vehicle options for e-hailing drivers providing exclusive perks when they purchase the Proton Saga. By combining PROTON’s commitment to quality vehicles with Grab’s extensive platform, this collaboration seeks to elevate the driving experience and support the growing needs of the e-hailing industry.
PROTON’s signatory for the MoA was Roslan Abdullah, Deputy Chief Executive Officer, while signing for Grab Malaysia was Rashid Shukor, Director of Country Operations and Mobility. Also present were Edmund Lim Meng Thong, Vice President Sales & After Sales, Proton Edar, and Tan Jiong Jian, Director of Commercial and Deliveries, Grab Malaysia, who acted as witnesses for the signing.
Through this first agreement, PROTON aims to elevate its image in the e-hailing industry via the partnership with Grab Malaysia, whose mobility offerings connect its driver-partners with consumers seeking rides across various multi-modal mobility options, including private cars and taxis. Most importantly, PROTON recognises the significant potential in the e-hailing industry for entry-level models like the Proton Saga where its reliability and affordability make it an attractive choice for drivers.
Since 1985, the Proton Saga has come a long way in serving the nation by providing mobility for generations of Malaysians. Its durability and safety features, crucial points for e-hailing drivers, include ABS, electronic brake distribution, front and rear parking sensors, traction control, an adjustable steering column and a touch screen. With sales surpassing the 2 million mark in May this year, the model is the most popular model in Malaysia’s history and for 2024 the model has registered sales of 54,066 units, a growth of 5% over the previous year.
“Saga Power Up for Grab Drivers” campaign offers exclusive cash rebates and 5% service discount
Starting 4 November, the “Saga Power Up for Grab Drivers” campaign will offer Grab driver-partners with priority access to owning a Proton Saga. The campaign includes unparalleled incentives and exclusive deals such as cash rebates and a 5% service discount valid for the first two years or up to 40,000 km. During this campaign, there is no limit to the number of Proton Sagas a qualified driver can purchase, provided they meet Grab Malaysia’s requirements.
“PROTON is thrilled to collaborate with Grab Malaysia to support the e-hailing industry by offering our iconic model, the Proton Saga, to Grab driver-partners. Its reliability and affordable maintenance costs are important factors for entrepreneurs who use cars as their primary working tools. Additionally, the partnership provides those who take up the offer with exclusive benefits while also supporting our vision to more accessible transportation for Malaysians,” said Roslan Abdullah, Deputy Chief Executive Officer, PROTON.
“This partnership reflects our commitment to providing Malaysians with flexible opportunities in an evolving economy. By making it easier to access earning opportunities, we support our partners who play a vital role in meeting the everyday needs of the community. In addition to PROTON’s package, Grab is offering up toRM500 for new driver-partners who purchase a Proton Saga and activate their Grab Driver account. As we see an increase in demand for rides, we continuously work to increase and optimise our active driver supply to meet this need. This initiative encourages more people to benefit from the opportunities the digital economy offers,” said Rashid Shukor, Director of Country Operations and Mobility, Grab Malaysia.
For more information and to get started, potential and existing drivers can visit Grab’s website and their partner application.