2024 PROTON X50 TO BOOST PRODUCTION TO MEET OVER 8000 BOOKINGS IN FIRST MONTH
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Overwhelming responses solidify X50's position as the segment leader
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Boost production to expedite the delivery timeline by August
Subang Jaya, 19 July 2024 – National carmaker PROTON is excited to announce that the newly-launched 2024 Proton X50 has received an overwhelming response, amassing a total of 8,000 bookings within just one month since its debut in June. This positive demand has far exceeded our expectations, setting a new benchmark for its segment. Since its original debut in 2020, the Proton X50 has been Malaysia's best-selling SUV, with 115,262 units sold up to June.
Ramp up production to meet overwhelming demand
The enthusiastic reception of the 2024 PROTON X50 underscores its prominent position in the SUV market. In response to this overwhelming demand, PROTON is ramping up production to expedite delivery timeline for eager customers by August 2024. All customers who are entitled for early bird promotion of RM7,000 cash discount and RM1,000/ RM1,500 trade-in support will receive it accordingly.
“We are thrilled to see such exceptional booking numbers in the first month alone, which demonstrates the strong appeal of the 2024 Proton X50. This reaffirms our commitment to delivering outstanding value and quality to our customers,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.
"We understand the excitement and anticipation surrounding the 2024 Proton X50, and we want to assure our customers that we are doing everything possible to meet their expectations,” he added.
Enhanced comfort, performance, and value drive customer demand for 2024 Proton X50
Our customers are drawn to the 2024 Proton X50 for its enhanced comfort, performance, and exceptional value. The new NVH package improves over 20 areas for better road noise insulation, creating a quieter and more refined interior ambiance. Additionally, the power tailgate added to the Premium and Flagship variants offers ease of operation.
The upgraded 10.3” infotainment head unit (IHU) is another highlight, featuring a new dual quad-core processor unit that provides faster bootup speed and loading time. This allows seamless operation of multiple apps concurrently, enhancing the user experience. The IHU also includes the popular “Hi PROTON” voice command and PROTON Link app, enabling remote engine start and cabin cooling.
One of the most talked-about enhancements on social media is the best-in-class 360 camera, which delivers exceptional clarity even in low-light conditions, making parking a breeze. Test drive videos have highlighted the 3D display that integrates a blind spot monitoring system, enhancing safety and awareness while cruising at speeds up to 150 km/h.
In conjunction with celebrating Proton’s 5 millionth production milestone, PRTON has also rolled out promotional packages for other models, such as a cash rebate of RM500 for the Proton Saga, RM7,000 for the Proton X70 and a free 2-year service maintenance for the Proton X90. Additionally, a long awaited ‘no purchase obligation Test Drive and Win’ event has been introduced at Proton showrooms nationwide.
PROTON remains committed to exceeding customer expectations and providing unparalleled value. The company's continuous efforts to innovate and enhance their vehicles are a testament to their dedication to quality and customer satisfaction.
For more information, please visit Proton's official website, https://www.proton.com or contact your nearest Proton dealership.