PROTON TARGETS PREMIUM SUV MARKET WITH NEW 2025 PROTON X70

• New 2025 PROTON X70 redefines excellence in its segment with cutting-edge upgrades

• Improved NVH, fuel economy and ADAS level 2 safety headline long list of improvements

 

Putrajaya, 15th August 2024 – 68 months after its public debut on 12 December 2018, Proton’s first SUV has received a major update to drive it to the head of the premium C-segment SUV class. Launched today at the Marriott Hotel, the 2025 PROTON X70 is a comprehensive update of its predecessor featuring revised exterior styling, new interior equipment and upgraded ADAS level 2 safety technology and, for the first time on a Proton model, it will be equipped with Apple CarPlay and Android Auto connectivity.

Since making its debut, the PROTON X70 has revolutionised the Malaysian premium SUV segment, being the top choice for customers with over 100,000 units sold and earning seven prestigious awards over the past five years. Its global counterpart, the Geely Boyue, has also achieved sales success with more than 1.8 million units sold in 49 countries worldwide. The 2025 PROTON X70 aims to continue this legacy by offering a compelling mix of cutting-edge features and unparalleled performance.

“The launch of the 2025 PROTON X70 is representative of PROTON entering the next phase of our partnership with Geely. With so many milestones over the past 18 months, from the launch of the PROTON X90 and S70 to introducing EVs from smart, to opening the R&D centre in China and to the brand launch of e.MAS, it’s easy for customers to lose sight of how far the company has come since the launch of our first SUV in 2018.

“Thanks to the comprehensive effort of PROTON’s vehicle development team that included over 4.2 million kilometres of testing as well as its array of updated features, improved performance and refreshed styling, we are confident the 2025 PROTON X70 will continue to attract interest as a vehicle developed and built by Malaysians for Malaysia and the world,” said Dr Li Chunrong, Chief Executive Officer, PROTON.

Blending Cutting-Edge Design with Enhanced Performance

Following in the footsteps of its predecessor, the 2025 PROTON X70 receives an updated exterior that add new styling elements and detailing to the handsome proportions of the original. Inspired by customer feedback and a desire to add a Malaysian identity to its appearance, the carefully crafted lines begin with a new design language at the front to allow PROTON’s C-segment SUV to stand out against its rivals.

The most noticeable new feature is a new larger front grille with elegant songket-pattern elements surrounding the Proton logo framed by new trapezoidal headlamps made up of 47 individual LEDs. A new front bumper and front fenders add muscle and aggression, which is topped by a matching new hood with twin power domes that hint at the performance residing within. A new rear bumper with diffuser highlights the styling at the rear, and tying the design cohesively are 19-inch alloy wheels featuring a new dual-tone design.

Powering the 2025 PROTON X70 is a 1.5-liter turbocharged direct injection engine that is assembled by PROTON in its engine plant in Tanjong Malim. Producing 177PS of power and 255Nm of torque, it is paired to a state-of-theart 7-speed dual clutch transmission ensuring swift and smooth gear shifts with improved NVH (Noise, Vibration, and Harshness) levels. Careful tuning of all drivetrain elements has also ensured a 4% improvement in fuel efficiency.

Refined Interior and Improved Technology Features

Matching the newly crafted exterior is a revamped interior featuring refinements to boost occupant comfort that is matched to new technological features. Step inside and a new steering wheel greets the driver which is matched to a premium stone grey colour on the Premium and Premium X variants. The two upper variants also receive an ambient light feature in the form of LED lights on the instrument panel that has 72 colour choices and can pulsate rhythmically to the beat of the music being played.

All variants receive a new 12.3-inch floating screen featuring a dual quad-core processing unit, 4GB of RAM and 32GB of storage space. The voice recognition feature that allows access to a number of functions via the “Hi PROTON” voice command is also retained for all variants as is the Proton Intelligent Air Purifier System (PIAPS). The 2025 PROTON X70 is the first Proton model that will be equipped with both wireless and wired Apple CarPlay and Android Auto. Another new feature is the remote engine start via Proton Link app to cool down the interior cabin.

As one of the first vehicles to introduced Advanced Driving Assistance Systems (ADAS) to the C-segment SUV class, the PROTON X70 is widely recognised as a pioneer in active safety systems. The 2025 PROTON X70 builds on this reputation with the inclusion of ADAS level 2 for the Premium and Premium X variants.

The system has 13 active safety systems comprised of Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), Adaptive Cruise Control (ACC) with stop and go, Intelligent Cruise Control (ICC), Lane Departure Warning (LDW), Lane Departure Prevention (LDP), Lane Centering Control (LCC), Lane Chage Assist (LCA), Rear Cross Traffic Alert (RCTA), Rear Collison Warning (RCW), Door Opening Warning (DOW), Traffic Sign Information (TSI), and Intelligent High Beam Control (IHBC).

Complementing the ADAS equipment is a long list of safety systems included on all variants of the 2025 PROTON X70. These are six SRS Airbags, Anti-Lock Braking System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA) Auto Brake Hold, Electronic Safety Control (ESC), Traction Control System (TCS), Hill Hold Assist (HHA) and Hill Descent Control (HDC).

Exclusive Affordable Premium Offers for Loyal Customers

To celebrate the launch, PROTON is offering up to RM23,500 worth of added value at no extra cost for the first 3,000 customers who register their 2025 PROTON X70. The new model also comes with a five-year unlimited mileage warranty, a five-year data package with 1GB per month, and six complimentary labour services.

The 2025 PROTON X70 is now available for booking online at https://www.proton.com/en/find-a-car/protonx70 and authorised PROTON showrooms.

On-the-road prices without insurance for the 2025 Proton X70 are as follows:

Variant	Peninsular Malaysia	East Malaysia
1.5 TGDi Standard	RM98,800	RM100,800
1.5 TGDi Executive	RM110,800	RM112,800
1.5 TGDi Premium	RM123,800	RM125,800
1.5 TGDi Premium X	RM126,800	RM128,800

 

The 2025 Proton X70 is available in five exterior colours; Snow White, Armour Silver, Jet Grey, Ruby Red and Marine Blue.

 

-End-